The group tackles social media and what it means to use it well in this industry. It can be a powerful tool for spreading positivity and supporting sponsors, but it comes with real downsides too, including the inaccurate expectations it can create. All four agree that face to face interaction and deep relationships still matter more than anything a screen can offer. The bottom line: be disciplined with it, use it for good, and make sure you are still showing up in the real world.